Ridicule Forces Believers to Re-Examine Their Faith

Here is an example, a spoof not a real ad:

The "ad" got the producer convicted in an English court for harassment. See below. I'm sure the publicity from this ad forced some believers to re-examine why they believe. The question for them would be "How can anyone be so cocksure they aren't going to hell that they would do such a thing?" Am I right or am I right?