You can see the Billboard below, along with my comments. Lowder writes this about President David Silverman:
Silverman seems to have fallen into the trap, typical among so many leaders of organized atheism, of thinking that the United States is a post-theistic society. It's not and it's delusional to think otherwise.
Since the U.S. is not a post-theistic society, what is the point of the ad? It's not like the attendees at the Democratic National Convention are going to say, "Wow, I was going to vote to nominate Obama, but after seeing that American Atheists ad, I guess I had better nominate an atheist instead." Likewise, I don't think this ad is going to have any impact on how nonreligious voters will vote. I think many pragmatic atheists believe that nonreligious voters do not have the luxury of choosing a viable nonreligious candidate for President: most will vote for Romney or Obama.
From a marketing or public relations perspective, it's hard to see how these ads accomplish anything positive for atheism. As far as I can tell, all they do is create the impression that atheists are rude. Link
The era of the angry atheist is over. Anyone who persists into the future will just be talking to other atheists from now on...Leading atheists cannot afford to stay in angry mode. The effectiveness of that strategy is over. It did it's work well. But it's dead...The angry emotional approach is off-putting. It reinforces stereotypes of bad atheists. It creates fear into the hearts of believers who may think we would put them in mentally challenged facilities if we had the power. Link <--follow the link.