Suspension of Disbelief is a site devoted to the study of persuasion. A post I discovered today discusses the suspension of disbelief to enjoy a movie or book and how people enjoy this behavior. I think this can be applied to religion to help explain a facet of it.

Below is an excerpt of the key point of the article.
"In his study of happiness, Csikszentmihalyi (1990) showed that being able to let go of the sense of self has a paradoxical effect of creating a state of happiness that perhaps relates to the one-ness of the neonatal phase. In suspending disbelief in their stories, authors thus help their readers feel good."

I highly recommend keeping an rss feed to this site. You can find a ton of good information about how people persuade each other and react to persuasion. It might help immunize some of you "fence sitters" from evangelicals and give you a fighting chance to resist while you are listening to LSAT Logic in Everday Life, honing your critical thinking skills.

Another excerpt from the "About" page on the site follows.
"You might also be the victim or target of persuasion, as we all are, many times each and every day. Because if you can detect a trick or technique coming your way, you can avoid it, expose it, or play with the trickster, doubling back the deception and outplaying them at their own game. For this is the great leveller: if you try to deceive someone and they discover it, then the game ends there and then, and they may never trust you again."

Additionally, here is a link from their blog on seven rules of religion.

There's also a lot of good Human Resources Department type of information at as well.